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September 14.2022
4 Minutes Read

Simple SEO (Search Engine Optimization) You Can Do and Should!

Simple SEO (Search Engine Optimization) You Can Do and Should!

Ranking high in Google's search engine result can have an incredible impact on your success and there are some changes you can make to your site yourself.  Action 1: Keyword Research What keywords do you believe your clients would enter to look for your services or products? A keyword can be one word (e.g. "video "), however multiple keywords or keyword phrases are typically preferred, due to the fact that they are more specific and most likely to be what your clients are searching for (eg. "video for SEO").  Jot down as many as you can- try brainstorming with your friends. Think about alternative words. Consider geographical phrases if they are essential to your client and you can even get some concepts from your competitors' sites.  Try to make a list of 20-30 keyword phrases. Pick the two keyword phrases you think would be searched for the most. However also remember, the more competition there is for a keyword, the harder it is to accomplish top rankings.

If you wish to rank high in Google for the keyword "insurance coverage", you have a very long journey ahead. So attempt your best to choose 2 keyword expressions that are the most pertinent to you service but that are not vague nor competitive.  It's an excellent concept to have 2 or 3 words in each phrase (e.g. "wedding event catering services ") Once you've selected your 2 best keyword expressions the next action shows you how to make some enhancements to your home page.  


Action 2: Web Copy 

Web copy refers to all the words or text on your website. Since content is king on the planet of online search engine, your keyword phrases need to be put tactically on your webpage to convince Google that your material is extremely appropriate to those keywords. The more popular they are, the better. (Keep in mind that as essential as search engines are, consumers come first, so make sure your copy also checks out well.) 

Here's how you can increase each keyword's prominence: Place your keywords in headings, preferably at the start of the heading; Include keywords towards the top of the page; Bold or italicize keywords where appropriate; Instead of having a link to another page that states "Click here to find out more ", reword it to include your keywords, e.g. "Read more about our SEO copywriting Services". 


An important pointer is to also include these keywords in your HTML "title tag ". This may be a situation where you can just ask your web designer to do it if you're not sure how.  Once you have fine-tuned your home page, think about including new content, such as in-depth descriptions of what you offer, FAQs and helpful articles about your products and services. (If you don't want to compose these yourself, they can be situated for free on the web - do a search for "posts directory ").

It's also great to bear in mind that search engines can just read text, not pictures. Typically web developers embed words in images to look better for site visitors or utilize Flash for animation, but this is a major obstacle to search engines. Step 3: Linking Each link from another site to your website (not from your website) is considered by online search engine as a vote of popularity for your company and will improve your rankings. However it is the quality, not quantity, of the links that is important. The other websites must be relevant to your market, and preferably extremely regarded themselves.  


10 quality links count even more than 500 links from arbitrary sites. In the exact same way your individual service network can have a considerable effect on the success of your service, so too the online network you build on the web. Brainstorm all the appropriate websites that could connect to you, such as non-competing companies, and market bodies and organizations.

Compose a friendly email to each explaining the advantage their visitors would get in knowing about your company, and ask them to produce a link to your website. Many people will not react first time round, so a follow-up telephone call is generally required.  How do I monitor my outcomes? Display your rankings in Google over the next couple of months by typing your picked keywords into the search box, and recording your ranking. Also take a look at your hosting reports to understand what search terms your visitors are using to find your site. The above procedure can be also be duplicated for each page of your website. Remember to keep upgrading your content, and constantly increase the variety of links to your website. As you see your rankings climb you should see a matching increase in web traffic and a substantial boost in sales queries. Make certain to track the source of your new clients, so you can determine the source of the success of your marketing efforts. 


Keep in mind, you can't improve what you're not tracking! 

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