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September 14.2022
1 Minute Read

Get a Google Ranking Boost With Video: 7 Ways to Use Videos to Improve Your Rankings

Get a Google Ranking Boost With Video: 7 Ways to Use Videos to Improve Your Rankings

To improve your search rankings, you need to be able to answer the question “Why should someone click on your page instead of clicking on pages that have similar content?” While there are many different strategies you can implement to get your site onto more high-quality and authoritative websites, one of the best things you can do is add high-quality video content. Videos are increasingly becoming a major factor in how people navigate the Web. Video sites such as YouTube and Vimeo have dominated digital media for years, and it’s only natural that this has an influence on Google’s algorithm as well. The fact of the matter is that most users prefer watching videos over reading text. In fact, in a Harris Interactive survey from 2016, 59 percent of Americans said they preferred watching videos to reading articles online.

Video Content Has a Boosting Effect on Your Rankings

As we’ve seen in the past, when people are searching for information online, they’re looking for content that is relevant and helpful.

If a page is just text, viewers will often click off of the page and move on to the next one that is more visually appealing.

Google is taking note of this fact and is increasingly incorporating video content into their algorithm. The fact that video content is also more accessible than text content also has a huge effect on the way that it affects your search rankings. Because of this, you should be looking to increase the amount of video content on your website as soon as possible.

Not only is video a great way to attract more visitors to your site, but it can also have a major effect on how high your website's ranking is in Google.

Videos Are Useful for Demonstrating Products and Services

Another thing that Google is taking note of is how useful videos are for demonstrating products and services.

Consumers are increasingly turning towards online shopping sites to find exactly what they’re looking for. For this reason, you want to make sure that you have high-quality product videos on your site that show exactly what the items are and how they’re used.

This doesn’t just help you sell the products that you sell on your site; it also helps you entice new visitors to your site. Many people use online shopping sites to find gifts for friends and family members, and a well-made product video can play a large role in enticing new visitors to your site.

Videos Can Be Used to Build Brand Recognition and Relationships

One of the best ways to build brand recognition and relationships with your audience is to use videos. People are increasingly turning to visual mediums when it comes to connecting with brands and finding out more about their products and services.

If your site has video content, you’ll have a better chance at establishing yourself as an authority within your industry.

Brands can use video to show a more human side of themselves by discussing their brand story and how it relates to their products. You can also use video to establish a relationship with your audience by following them through their day and hearing about their lives and interests.

By establishing a rapport with your audience, you’ll also be able to cross-sell other products and services within your business. You can create a video that shows how the first product or service is related to the second item you provide, allowing you to generate even more revenue from your existing products.

Videos Can Be Used to Increase Conversions and Earn Money For Your Site

One of the biggest reasons why video content should be a major part of your SEO strategy is to improve your conversion rates.

Video content is much more engaging than text-based content and is therefore a much more effective way to get your visitors to take action.

This means that you have a much higher chance at selling your products and services. If someone comes to your site and is simply reading through the page, they have a much lower chance of taking an action than if they click on a specific video.

Along with this, you can earn money from the video posts on your site if you have approved content. This lets you earn money while you sleep while also increasing the amount of traffic you receive to your site from Google.

Conclusion

Simply put, video is the future. As more websites begin incorporating video content, the more people will prefer to view it than read text. This is why it’s so important for business owners to start implementing strategies to make their content more visual.

With the right video marketing strategy in place, you can increase both traffic and revenue by using videos to boost your SEO and generate leads. Although it’s important to remember that video isn’t a silver bullet, it can be an extremely effective SEO technique when used correctly.

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